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HEINEKEN®, PRINCIPAL SPONSOR OF PRIMAVERA SOUND 2013

Primavera Sound would like to welcome Heineken® as the main sponsor of their thirteenth edition.

The announcement of this collaboration between the festival and the brewery is only the beginning of an alliance set to continue well into the future and which brings together two brands that share a common appreciation and understanding of music.

In becoming the principle sponsor of Primavera Sound, Heineken® reasserts its position as a leading sponsor of music and confirms its close association with with quality music on an international scale. 

By pooling their resources and their experience for this 2013 edition Heineken® and Primavera Sound will ensure that the public can enjoy the best in live music and that this edition of the festival will be a memorable one.

 

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