Borja Prieto (from ESTA PASANDO)
"I always get strangely excited around Primavera Sound time. It’s happened before and will go on happening, despite my regrettably being in my forties. The truth is that nowadays we live in a continuous overdose of musical events, webs that are bursting with exclusives and thousands of festivals but my excitement never changes. There is something different about this one; I don’t know whether it is because it is urban, because of the setting, because of the friendship that I share with some of its creators. God knows what it is but there is something unique and I think I know what it is: the little bands. I, who am a great fan of new bands, those bands that aren’t any good anymore by the time they release their LP, find something akin to a sanctuary at Primavera Sound. It is where I find the weird new bands, bands that only the most obscure blogs talk about; it is like a huge shop window of unlimited surprises, the not so typical festival where you don’t see what you want to see but you see other things that you like ten times more, I like the fact that some time ago, when I was the director of a digital platform that none of you will remember now, so I am not even going to name it, the people of Primavera let me set up a salon where all the weirdest bands of Iberian peninsula played. Hundreds of brilliant bands played there: Emilio José, Aias, Mujeres, Javiera Mena, Kana Kapila, Ornamento y Delito, Lidia Damunt, Anntona, Klaus & Kinski, McEnroe, La Bien Querida, Manos de Topo, Tachenko… all of them before they had released very much. It was out of this world and I still can’t believe that they let me do it. Life has made me a little less delinquent and a little more serious and not long ago, when I set up my agency they agreed that I would set up the same salon on a bigger scale with a brand. We maintained the same spirit and bands such as Kokoscha, Los Ganglios, Sangre, Juventud Juché, M A J E S T A D, Murciano Total, Bananas, Perro… played there. It was brilliant too. I know there are thousands of reasons to go to a festival: the party, friends, the sun, drugs, the headliners, the newcomer bands of the moment… my main reasons are the small esoteric bands and how easy it is, I think that is why I like Primavera Sound so much. 4EVER Primavelier"